The Tipping Point: How Little Things Can Make a Big Difference (ISBN 0-316-31696-2) is a book by Malcolm Gladwell, first published by Little Brown in 2000.
A really interesting book that looks at factors that make a product (or disease) suddenly explode and become popular.
The author has a very readable style - and I enjoyed thinking about people in terms of connectors, mavens and salesmen (the three categories of people who comprise the "Law of the few").
The concepts of stickiness were interesting - as my son starts watching childrens programs, I found it fascinating to read about the research that went into Sesame Street and Blues Clues. As James is watching Baby Einstein, I constantly find myself thinking of this section of the book.
The power of context draws together both the law of the few and stickiness nicely, demonstrating (with a number of case studies) how the combination of these three factors can create a tipping point.
The wikipedia page has a good synopsis worth reading (well, better than mine anyway!).
http://en.wikipedia.org/wiki/The_Tipping_Point
This book complements Freakonomics nicely (I'll write a review of this one soon).
Highly recommended reading 4.5/5.
